About this course

A practical, opinionated walkthrough of the path from "I have an idea" to "I'm running a startup." Draws on Paul Graham's essays, Y Combinator's published advice, and lived founder experience. No filler. Every chapter ends with an apply-block that drops a template into your SetFlow project. You'll learn how to spot real problems, talk to users without lying to yourself, ship an MVP that actually tests something, find your first 100 users, price your product, and survive the long middle when nobody is paying attention.

Curriculum

5 modules · 7 lessons

01The Idea2 lessons

How to find a startup ideaPreviewtext
Talking to users (without lying to yourself)text

02The MVP2 lessons

Build the smallest thing that tests the riskiest assumptiontext
Do things that don’t scaletext

03Distribution1 lessons

Your first 100 userstext

04Pricing & Money1 lessons

Pricing is a marketing decision, not a math problemtext

05The Long Middle1 lessons

Default alive or default deadtext

Your instructor

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SetFlow + Tori

SetFlow Originals are written by Tori (in authoring mode) and edited by the SetFlow founder. Free, premium, no video — pure structured information with diagrams, formulas, and apply-blocks that hook into SetFlow itself.

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