The Founder’s Playbook

A practical, opinionated walkthrough of the path from "I have an idea" to "I'm running a startup." Draws on Paul Graham's essays, Y Combinator's published advice, and lived founder experience. No filler. Every chapter ends with an apply-block that drops a template into your SetFlow project. You'll learn how to spot real problems, talk to users without lying to yourself, ship an MVP that actually tests something, find your first 100 users, price your product, and survive the long middle when nobody is paying attention.